More than a hundred metro Phoenix residents said “yes” to the dress on Saturday afternoon as they participated in Brides of March 2024.
The annual bar crawl and urban prank, which takes place in cities across the U.S. spoofs wedding traditions and the Ideas of March, involves participants of every gender identity wearing bridal gowns in public while visiting multiple drinkeries.
Such was the case on Saturday during Phoenix’s Brides of March, which is put on by pranking and counterculture group the Arizona Cacophony Society. Dozens dressed as brides and gathered at landmark local LGBTQ bar Charlie’s Phoenix before heading down Seventh Avenue and stopping at such Melrose District spots as Stacy’s, Thunderbird Lounge and The Rock.
Phoenix New Times followed the brides during their crawl and captured the fun of this year’s event. Here are 30-plus photos from Phoenix’s Brides of March 2024.