More than 11 years after Tempe artist Jessica Jordan opened up Wet Paint Artist Supply on Ash Avenue, she says she's decided to change direction.

"Due to increased corporate competition and their massive buying power, and more people buying online, it has been harder and harder to maintain this small independent art supply," she wrote Tuesday afternoon on Wet Paint's Facebook page.

"I couldn't have asked for a more wonderful group of friends and time spent here at Wet Paint, but it's with a heavy heart that I have decided to shut down the business. I have been fighting this for years now; I have such a strong sense of identity associated with this place."