Although The Flower Shop grows its weed 50 miles northeast of Tucson, in the former mining town of San Manuel, the production of the company’s pre-rolls, cartridges, edibles and tablets occurs in Ahwatukee. Keeping up with The Flower Shop’s four brands — Ladylike, High Variety, High Tide and Shorties — has caused Greta Brandt, the company's president, to invest in the tech that powers the company.
“With how much competition there is in this space, it requires you to be absolutely on top of your game, creative with new product offerings and really understanding who you’re trying to attract. I always say, ‘If we’re not developing, we’re dying,’” Brandt told MJBizDaily.
According to Brandt, The Flower Shop’s Ahwatukee facility manufactures about 35% of the products on its shelves and distributes to about 100 other stores in Arizona.
Phoenix New Times was given access to the rarely seen production side of the company’s highly successful brand. From what Brandt calls the “Lamborghini of joint rollers” to an automated machine that spits out 50,000 tablets a day, we learned what it takes to keep up with consumer demand.
Ladylike uses fresh-frozen cannabis as the base for its concentrate product line. Once the cannabinoids are extracted from the plant, the resulting oil undergoes a several-day cleaning process to remove unwanted chemicals and residue before the isolate is put into cartridges for human consumption.
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To ensure that the highest grade concentrates make it into the final cartridges, The Flower Shop's lab workers closely monitor the distilled oil for consistency and color.
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Ladylike's cartridges, which are uniquely shaped to fit into portable pods for on-the-go consumption, are filled with extracts before being packaged.
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It took Michael Smith a little while to dial in JuanaRoll, or the “Lamborghini of joint rollers." But Smith said the machine now runs well and has upped pre-roll production significantly.
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High Variety pre-rolls are finished with a human touch as they are sealed and packaged entirely by hand.
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