It was the day-drinkin'-est Independents Bowl yet. By noon on Sunday, an hour before the 1 p.m. first roll, Let It Roll Bowl's bar was already filled with hipster bowlers knocking back $2.50 PBR tallboys and ordering pitchers of Miller Lite.
You had to feel a little sorry for the parents who organized their kid's birthday party on the same day the indie crowd invaded the North Phoenix alley. As a dozen or so 8-year-olds spread out in the lobby to put their shoes on, the indie-rock scene's creatures of the nights -- looking a little bedraggled so early on the Sabbath -- maneuvering around the kids with beers in hand as DJ Hartbreaks set up his turntables.
The event drew 22 teams, including ones comprising such happening bands as Gospel Claws and Snake! Snake! Snakes!, be-spandexed goofballs Treasure Mammal and Dave Driscoll, weirdo popsters Captain Squeegee, heavy rockers Cagematch, pop mainstays Colorstore, record producer Mike Hissong, the proprietors of The Rogue Bar, promoter Tyler King, the ubiquitous "dame of DIY" Kimber Lanning, hardest-hitting drummer in Phoenix and super-producer Bob Hoag, the New Times marketing team, and dozens of other rockers, DJs, artists, promoters, and small-businesspeople.
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