The Super Bowl equates to dollars, lots and lots of dollars. Between the advertising and network deals, the V.I.P. parties and concerts, to the actual football game itself, there is no shortage of money being invested, donated, raised, spent, blown, and made in our city this week. Nowhere in the Valley was the cash-flow more apparent than on Saturday night for the sixth annual Big Game Big Give charity event hosted by actor Mark Wahlberg and film director Michael Bay, which featured a performance by Phoenix native and American Idol season six winner, Jordin Sparks.
This year, the VIP charity event took place at the massive private residence of former Diamondbacks third baseman and current Washington Nationals manager Matt Williams and his wife, Erika, the former anchor of Good Evening Arizona on KTVK. With a red carpet entrance onto the property, and a lavish spread of amenities inside the Paradise Valley estate, the Williams manor was quickly packed to the gills by politicians, television and film actors, musicians and athletes who all had the chance to bid on high-priced memorabilia and personalized packages in the spirit of philanthropy.