Indie

Through Success, Pains of Being Pure At Heart Still Yearns To Grow

At first glance, the image appeared to be just another photo, the kind of day-to-day self-documenting that floods online interactions these days: A young man sitting on a chair holding a guitar against bare white walls. Around him are keyboards, amps, and other equipment. It could have been anyone: someone showing off their New York apartment; a music major posing in his first dorm room; a musician simply looking pensive in the studio. Looking a little closer, the caption explained it all. It was singer/guitarist Kip Berman from The Pains of Being Pure at Heart in a studio in London, and he was working on his band's next LP.

In this age of smartphones and social media, bands have to find innovative and clever ways to generate buzz. The New York-based band, who takes their name from a short story written by Berman's friend, embraced this and announced their newest album via Instagram.

"I wasn't intending on announcing it that way," remarks Berman.

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Jason Keil was the Phoenix New Times culture editor from August 2019 to May 2020.
Contact: Jason Keil