It's not easy competing with the fair. For one thing, it has a built-in audience; you can go to a fair concert on a whim, having gone there first to watch a team of expert divers or pig racing or whatever it is people do here in Arizona (I'm extrapolating from my Illinois experience) when the weather's nice and they've resigned themselves to feeling a little ripped off by their parking spot.
For another: Fried food. I mean, what's Martini Ranch's farewell party to do besides making an extremely late pivot to candy bars dipped in corn dog batter? (View our complete concert calendar here.)