Get ready for The Duce, an innovative food and shopping experience set in a once crusty downtown warehouse in Phoenix's now defunct produce district. (Latest word is that it's set to open in April.)

Back in the day, the area was referred to by local cops as "the Deuce," because it was the old speakeasy part of town during the heyday of Prohibition.

Owners of The Duce Steve and Andi Rosenstein, native Chicagoans who migrated to the eternal sunshine of Scottsdale, wanted to mix the two associations -- fresh food, drink and produce with Jazz Age slang for nefarious grittiness -- and have even trademarked the name.

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See: The Duce in photos.

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