That's the cost of entry to the new dining club at PHX Arena. And this week, the Arizona Cardinals announced an exclusive "Sam Fox experience" coming soon to State Farm Stadium. Gameday eats have gotten glamorous.
Here's a look at the new culinary concepts coming in hot at Valley stadiums.
Casa Roja at the Fifty
State Farm Stadium 1 Cardinals Drive, Glendale Football fans are getting a new option this NFL season. State Farm Stadium just announced Casa Roja at the Fifty. This "exclusive elevated club seating experience," as described in the news release, will open for the Arizona Cardinals' season, which starts in September.
Casa Roja is a partnership with Sam Fox, the restaurateur and hotelier behind Valley restaurants such as Culinary Dropout, The Henry, Blanco, Flower Child, and more, as well as The Global Ambassador luxury hotel.
The new concept will be located underground, on the stadium's east side at the 50-yard line. It will only be accessible to the ticket holders of the 500 premium, theater-style midfield seats.
Descending beneath their seats, customers will find a central bar serving signature cocktails, wine and beer amid modern Spanish design, according to the release. There will also be multiple food stations throughout the space.
The new concept will be open 90 minutes before kickoff and for an hour after the final whistle. Members will also get reserved parking spaces and priority access to other stadium events. Casa Roja is Fox's second collaboration with the Cardinals, following the Morgan Athletic Club, another exclusive, luxury concept that made its State Farm Stadium debut in 2024.
Ra Ra Room
PHX Arena 201 E. Jefferson St.State Farm Stadium isn't the only Valley sports venue leveling up its food options. During its final few months known as the Footprint Center, the downtown Phoenix basketball arena debuted an exclusive, members-only dinner club.
The Ra Ra Room opened in November and is "discreetly positioned within PHX Arena," according to its website, and is located on the event level of the stadium. Security guards, heavy doors and a red neon sign in the shape of a martini usher members into the luxurious space. It's open Thursday through Saturday nights, plus during Suns home games, and some Mercury games and concerts.
The Ra Ra Room comes from Phoenix Suns and Mercury owner Mat Ishbia's company, the Player 15 Group, and Major Food Group, the company behind famous restaurants including Carbone and Sadelle's. The Phoenix club serves popular dishes from those spots, including Carbone's Spicy Rigatoni Vodka. There is also a raw bar, with options including king crab and half lobsters. Entrees range from around $30 to $70, while steaks soar up to around $250. That is, of course, in addition to the $15,000 entry fee.
Memberships, which require an application, cover two people and cost $15,000 annually. That price tag includes a personal concierge, valet parking, access to private dining rooms, presale access for NBA, WNBA and other arena events, and the ability to bring guests.
Some of the costs may offset the $20 million spent on opening the restaurant and club. The space features marble floors, chandeliers, columns with recessed lighting, heavy curtains, and accents such as a framed photo of Frank Sinatra and fresh flower arrangements.
One thing that is free? Candy. Club members can satisfy their sweet tooth with complimentary candy and popcorn in the club's entryway snack bar.
As most fans snack on hot dogs and nachos at their seats, the Ra Ra Room will serve a hearty dose of luxury just beyond reach.
