Seeing people make that kind of connection in our disconnected times spoke to Salgado. Now, she’s opening up her own Turquoise Wine Bar along downtown Phoenix’s Roosevelt Row.
“I just saw the welcoming atmosphere from other customers, and that’s what we want is for people to get to know each other and make friends in the neighborhood,” she says. “You’re going to feel at home.”
The wine bar will officially open on the northeast corner of Fifth and Roosevelt streets on July 31.
The space was most recently home to Eat the Rich, a dark bar serving draft cocktails, beer and hot dogs, from the team behind Killer Whale Sex Club, Pretty Penny and Legends Never Die.
After a complete transformation, the wine bar is now bright and airy. A wine wall is loaded with 600 bottles, showcasing vintages from around the world. Crystal chandeliers hang over the dining area, where an expansive blue velvet couch sits underneath the run of windows that looks out on Roosevelt.
Just off the main room is a Champagne lounge, which will be available for private events. At the lounge's center is an accent wall of tufted pink panels crowned with faux florals.

Turquoise Wine Bar offers pours and flights of wine that can be paired with a selection of bites that includes charcuterie boards.
Sara Crocker
Turquoise will also offer small bites, salads, paninis and pizzas. Naturally, there will be charcuterie boards piled with meats and cheeses, as well as pretzel bites with pub cheese. An Italian chopped salad, a fig-and-chevre flatbread and a sausage Sicilian pie will be among the larger plates.
Jen Sinconis founded Turquoise Wine Bar with Laura Hernandez in 2022, opening the original in Glendale near Union Hills Drive and 83rd Avenue. Sinconis says Roosevelt Row is the “perfect fit” for another outpost of the bar.
“There’s great food here, there’s great cocktails here, there’s great beer here, but what we need is this type of wine bar vibe,” she says.
That vibe is “going to be as much about community as it is about wine,” Hernandez says.

Oly Salgado (center) is opening the first franchise of Turquoise Wine Bar, which was founded by Laura Hernandez (left) and Jen Sinconis (right).
Sara Crocker
Similar to the Glendale location, the downtown Phoenix wine bar will offer a weekday happy hour and a wine club, as well as regular tasting events and live music.
The wine bar isn’t the only homegrown spot expanding to Roosevelt Row. In June, Scottsdale’s Culinary Gangster opened across the street, serving an eclectic menu of burgers, gyros and salads.
Salgado, who lives in Laveen, will run the wine bar with her husband Jesse. She worked in finance for 30 years before taking the leap into franchising the bar. She met Hernadez when they were both working corporate careers.
“Everything that (Hernandez and Sinconis) are about made me feel that I wanted to be part of it as well,” Salgado says. “They want to build relationships, they want to ensure that people are having fun.”
Phoenix New Times got a sneak peak of Turquoise Wine Bar before it opens. Here’s a look inside:

The airy dining room at Turquoise Wine Bar features crystal chandeliers and an expansive blue velvet sofa.
Sara Crocker

Co-founder Jen Sinconis describes the wine bar's design as a “Great Gatsby" meets "Alice in Wonderland' vibe," says
Sara Crocker

Turquoise's wine wall holds 600 bottles. Next to each vintage are tasting notes and pricing.
Sara Crocker

The downtown Phoenix location of Turquoise features a Champagne lounge for private events.
Sara Crocker
Turquoise Wine Bar
Opens July 31504 E. Roosevelt St.