Popsicle in the Desert

Gloritone finds success by keeping it simple and loud

Before that, Gloritone's members honed their skills in several Valley acts, including Dish, Soul Mines and the Hatfields. "Nick played with Rain Convention for a long time," recalls Anthonise. "Dan used to play with Instant Karma which used to be Dead Hot Workshop. Buddy Edwards from the Refreshments used to be me and Dan's bass player. The local scene's kind of incestuous."

What brought Gloritone together, says Anthonise, was his desire for more control over the music he wrote. "I wrote a lot of the songs in the bands I was in, but there was always another guy that sang. I was never comfortable enough [with singing] and at the time I was just into playing guitar. Ultimately, writing my own songs for so long--writing all the melodies and lyrics--it just didn't sound correct to me [when someone else sang them]. After a while I wanted to do it myself. It's more satisfying to write, then sing and deliver the song. It sounds right."

Anthonise says Gloritone's secret is keeping its sound basic. In the past, his lyrics were sometimes forced, laid on top of music in a way he now finds artificial. This time around, only the songs Anthonise could sing and play at the same time with ease made it onto the record. "It's extremely simple material," he says of the debut. "It seems like the closer you get to that simplistic [ideal], the more the music flows."

Gloritone's other major strategy change involves how they approach the entire project of making music. "When we put this band together, we did it strictly for fun," Anthonise says. "In all our other bands, we worked our asses off to get a record deal, like that was the pinnacle thing you could do. You know, putting up fliers everywhere, telling everybody about our shows, giving away free tickets, distributing CDs. It got us nowhere and made us feel uncomfortable all the time. It seems like the easier we go with stuff now, the more things happen for the better."

This Zenlike, do-less/get-more philosophy will prove harder to maintain if Gloritone rises to national prominence, which seems more and more likely based on the early response for "Halfway." For now, the band's doing what it wants. So far nobody's anointed Gloritone the kings of Southwestern power pop.

But watch out: The A&R herd is coming. The same kind of people who pushed the lie about Phoenix being "the Best Run City in the World" will be back with more signs, more lies, this time wanting to sell us ear candy under a brand name they created.

Tell them thanks, but we're still digesting our jangle pop.

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