Pop Culture: Vimto
We've tried a lot of sodas here on Pop Culture, but I think this is the first time we've had a British soda. Vimto, an old-timey British pop with a "mixed fruit" flavor. Those crazy limeys love it so much they freeze this stuff in to ice pops and cook it in to candies, it seems. We weren't quite as enthused.
Verdict: Vimto is cloyingly sweet without any identifiable flavor beyond "sweet." It's about as thick-bodied a soda as you'll find, and the aftertaste seems to clign to the back of the throat, but it's not very satisfying. I can;t really think of an occasion where I'd want to drink this.
Jonathan: If there's any fruit flavor in there, it's synthetic. It's 'fruit' with two oo's -- froot."
Jay: "It tastes like 'fruit' if 'fruit' were its own thing -- I can't tell you what kind of fruit. I couldn't drink it though, it's too sweet."
Peter: "It tastes like the juices at the bottom of the fruit salad my mom would make."
Get the Food & Drink Newsletter
Our weekly guide to Phoenix dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.