Voice Media Group is seeking a growth-minded Marketing Automation Specialist with a proven ability to develop and execute best-in-class multi-channel, integrated marketing campaigns.
As a Marketing Automation Specialist, you will be responsible for creating, managing and executing marketing automation campaigns while fully leveraging the platforms capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Role and Responsibilities
● Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
● Strong understanding of customer lifecycle management, journey mapping, personalization
● Assist in strategy, content and development of campaign assets, including landing pages and email messaging and templates.
● Understand and evaluate campaign metrics and distribute campaign performance to the applicable teams and departments.
● Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
● Create and maintain performance reports for marketing leadership
● Proactively research and implement the latest best practices, strategies, and industry standards.
● Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
● Support essential marketing operations initiatives in Marketing Cloud Account Engagement (formerly Pardot) and Salesforce.
● Other responsibilities as assigned
Requirements
● 2+ years’ experience in B2B demand generation in a technology product and/or services company.
● Expertise in designing, building, and analyzing email campaigns.
● Ability to create automated workflows, nurture sequences, and triggers.
● Ability to design marketing campaigns that align with business goals.
● Knowledge of database management concepts and best practices.
● Strong working knowledge of Marketing Cloud Account Engagement (formerly Pardot) and Hubspot, as well as proficiency with customer relationship management (CRM) software.
● Must have superior communication skills, both written and verbal.
● Must be highly organized and self-motivated.
● Strong independent project management skills.
● Capable of handling multiple tasks with competing priorities under minimal supervision.
● Able to think critically and exercise independent judgment and discretion.
● HTML/CSS/Boostrap Basics: Understanding of basic coding for email templates and landing pages.
● Bachelor's Degree in business, marketing, communication or equivalent experience desirable.
● Familiarity with GDPR, CCPA, and other data protection laws.
Skills
● Organizational
● Analytical
● Communication Skills
● Project Management
● Multitasker
● Problem solving
● Excellent attention to detail
We offer a competitive base salary and benefits that include medical, dental, vision, 401(k) savings plan, paid holidays and paid time off. We are conveniently located downtown off the light rail, and you can enjoy a casual work environment!
Interested candidates please send your resume to:
[email protected]
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.