Barrett-Jackson
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Every January, Barrett-Jackson Scottsdale turns WestWorld into the epicenter of car culture. What starts as an auction quickly becomes one of Arizona’s biggest annual spectacles.
The nine-day event goes well beyond the auction block, pulling in collector cars, celebrities and automotive obsessives from around the world. For the Valley, it’s a cultural takeover and a rare moment when Scottsdale sits at the center of the collector-car universe.
Barrett-Jackson Scottsdale 2026 runs from Jan. 17 to 25, with the Rock the Block concert kicking things off the night before. The schedule also includes live music, family-friendly events, interactive exhibits, thrill rides and daily programming that keeps the grounds busy from morning through night.
This guide breaks it all down. Below you’ll find key dates, ticket options and discount days, auction highlights, notable cars for sale, concert details and the logistics that matter once you’re on site.
Jim Louvau
Barrett-Jackson Scottsdale 2026 dates
Barrett-Jackson Scottsdale 2026 runs from Saturday, Jan. 17, through Sunday, Jan. 25.
The event begins a day earlier with the Rock the Block concert on Friday, Jan. 16, featuring Chase Rice at 7 p.m. and Cole Swindell at 8:30 p.m. Doors open at 6 p.m.
Additional programming takes place throughout the run, including the Barrett-Jackson Cup Parade, Coca-Cola Family Day, Fantasy Bid, STEMFest, a career fair, dirt and thrill rides, BMX shows and live music.
The full daily schedule is available at barrett-jackson.com/2026-scottsdale.
How much are tickets to Barrett-Jackson 2026?
Tickets for Barrett-Jackson Scottsdale 2026 are available in advance at barrett-jackson.com or can be purchased at the gate.
Rock the Block concert: Tickets for the Jan. 16 kickoff concert start at $101.
All-session tickets: Passes covering Jan. 18 to 25 cost $251 for adults and $201 for seniors, military members and first responders.
Daily-entry tickets: Single-day prices vary by date. Children 12 and under are admitted free each day. Coca-Cola Family Day takes place on Saturday, Jan. 17, with additional discounts for adults and students.
- Saturday, Jan. 17 (Coca-Cola Family Day): $33 adult; $28 seniors, military and first responders; $10 students; free for ages 12 and under
- Sunday, Jan. 18 (Auction Preview Day): $31 adult; $26 seniors, military and first responders; $10 students; free for ages 12 and under
- Monday, Jan. 19 (Auction): $27 adult; $23 seniors, military and first responders; $10 students; free for ages 12 and under
- Tuesday, Jan. 20 (Auction): $37 adult; $27 seniors, military and first responders; $10 students; free for ages 12 and under
- Wednesday, Jan. 21 (Auction): $43 adult; $33 seniors, military and first responders; $10 students; free for ages 12 and under
- Thursday, Jan. 22 (Auction): $55 adult; $40 seniors, military and first responders; $10 students; free for ages 12 and under
- Friday, Jan. 23 (Auction): $78 adult; $66 seniors, military and first responders; $10 students; free for ages 12 and under
- Saturday, Jan. 24 (Auction): $91 adult; $78 seniors, military and first responders; $10 students; free for ages 12 and under
- Sunday, Jan. 25 (Auction): $27 adult; $23 seniors, military and first responders; $10 students; free for ages 12 and under
Are there age limits?
Nope. It’s an all-ages event and both kids and families are welcome to attend. As we mentioned, children 12 and under can get in free with an accompanying paid adult admission during Coca-Cola Family Day on Saturday, January 17.
Parking at Barrett-Jackson Scottsdale
Parking lots will be located within a short distance from WestWorld of Scottsdale (follow the signs telling you where to go) and shuttles will take people to and from the main gate of the auction. Valet parking is also available for a price. A designated dropoff point will also be available near the gate if you’re using a rideshare service to get there.
Barrett-Jackson security and bag policy
Patrons can only bring clear plastic, vinyl, or PVC bags no larger than 12 inches by six inches by 12 inches or one-gallon clear plastic bags (clutch handbags that do not exceed 6.5 inches by 4.5 inches will be allowed). Anything bigger or not see-through is prohibited.
Will food and drinks be available?
A food court with dozens of vendors, restaurants, and eateries will have eats and drinks available for purchase daily from 8 a.m. until the close of that day’s auction.
Barrett-Jackson Scottsdale activities
Special experiences include Dodge and GR Supra thrill rides, which will offer the chance to hop in the passenger seat of souped-up hot rods being driven by professionals. Or you can ride along in a RAM TRX 4-by-4 truck while it maneuvers through an off-road course filled with both bumps and jumps. Both will be offered daily from 9 a.m. to 5 p.m.
