Courtesy of Fiesta Sports Foundation
Audio By Carbonatix
The return of the Vrbo Fiesta Bowl brings with it the latest installment of the Fiesta Bowl Parade.
The 53rd annual parade kicks off the festivities leading up to the football game, which this year features the University of Miami v. Ole Miss at State Farm Stadium in Glendale on Jan. 8. The event “will celebrate the tradition of Arizona’s vibrant community groups, thrilling marching bands and one-of-a-kind floats,” according to the organization.
Here’s what you need to know about the 2026 Vrbo Fiesta Bowl Parade presented by Lerner & Rowe.
When is the Fiesta Bowl Parade?
The 2026 Fiesta Bowl Parade will take place on Saturday, Jan. 3.
What time is the Fiesta Bowl Parade in Phoenix?
The parade begins at 10 a.m. and will run until approximately 1 p.m.
Who is the grand marshal?
This year’s Fiesta Bowl Parade grand marshal is WWE star Nikki Bella. Bella, a two-time WWE Divas Champion and the longest-reigning titleholder in the division’s history. She was raised in Arizona and is a Chaparral High School graduate.
Does it cost money to attend the parade?
There is no cost to watch the parade in person.
Fiesta Bowl Parade route
The parade will start at Central and Montebello avenues, continue down Central to Camelback Road, turn east onto Camelback and finish at Camelback and Seventh Street.
Phoenix street closures for the Fiesta Bowl Parade
The path of the parade will be off-limits to outside traffic. The following street restrictions will be in effect from 6 a.m. to approximately 2 p.m. on Jan. 3:
Seventh St. from Colter St. to Indian School Road
Central Ave. from Rose Lane to Missouri Ave.
Central Ave. from Missouri Ave. to Camelback Road
Missouri Ave. from Seventh Ave. to Seventh St.
Bethany Home Road from Seventh Ave. to Seventh St.
Camelback Road from Seventh Ave. to 16th St.
Parking for the Fiesta Bowl Parade
Free parking is available on city streets near the parade route on a first-come, first-served basis. Nearby businesses and private lots may offer paid parking.
What’s the weather going to be like?
The forecast for Saturday calls for cloudy skies and a high of 69 degrees.
Where is the best spot to watch the Fiesta Bowl Parade?
Great views are available along the entire parade route, but spots are first-come, first-served. Show up early to stake out a good spot. Or, you can watch the parade on television on Arizona’s Family 3TV.
Will restrooms be available?
Portable restrooms will be located along the parade route.
