Courtesy of Phoenix Mercury
Audio By Carbonatix
The Phoenix Mercury logo is getting a glow-up. And if you want to see it, all you have to do is look in the sky on Friday night.
For the first time since the team debuted in 1997, the team uniforms and related merchandise are getting a major overhaul. (Though the colors have changed since then, the official logo has remained mostly the same.)
The change was announced on Nov. 24.
“The new branding represents the Mercury’s championship legacy, devoted fanbase and the new era that began with a record-breaking season and memorable Finals run,” Phoenix Mercury and Phoenix Suns Chief Executive Officer Josh Bartelstein said in the announcement. “While our logos have been reimagined, the Mercury’s identity remains the same – our organization’s commitment to the community and the grit and joy of our team will continue to define Mercury basketball.”
Will you step up to support New Times this year?
At New Times, we’re small and scrappy — and we make the most of every dollar from our supporters. Right now, we’re $15,500 away from reaching our December 31 goal of $30,000. If you’ve ever learned something new, stayed informed, or felt more connected because of New Times, now’s the time to give back.
On Friday night, Nov. 28, the team will celebrate the rebrand with a drone show. Starting at 7:30 p.m., look to the eastern base of Camelback Mountain near Camelback Road and 64th Street. The team reports the show will be visible from downtown Scottsdale to Arcadia and all the way up to Scottsdale Fashion Square.
According to the press release, the new primary logo is an evolution of the iconic Mercury “M,” positioned at an angle of 19.97 degrees, a reference to the Mercury’s inaugural season. The crescent shape echoes the shadowed side of planet Mercury and introduces a prominent splash of purple. The sharp right corner of the “M” serves as a nod to the original geometric rings, symbolizing an arrow to the future and forward momentum of the franchise.
The global logo features the primary emblem at the center, with four rings positioned behind it, mirroring the planetary rings on the team’s original design. The “M” divides the four rings into eight individual lines that symbolize the Mercury’s status as one of the eight original WNBA franchises.
In addition to the drone show, the team will celebrate the rebrand with a Merc Merch Swap through Friday, Dec. 5, at the Team Shop at Mortgage Matchup Center. Fans can exchange any Mercury, WNBA or WNBA team merchandise for a new T-shirt with the updated logo. Apparel collected will be donated to Goodwill, a partner of the Phoenix Mercury. Fans who participate in the merchandise swap will also receive a voucher for 20% off a new Mercury item.
