The Hipster Trap

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

Spotted in New York City: randomly placed (cardboard) traps with hipster bait, including Ray Bans, Pabst Blue Ribbon, American Spirits, and colorful bike chains.

We know, nobody understands you, or has heard of your current favorite band. But please don't fall for the trap. Bears are so overrated, anyway.

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Claire Lawton
Contact: Claire Lawton