On one wall of the 10,000-square-foot orange-and-cream themed erotic emporium read the store's motto, "Relax... it's only sex." And while Flynt signed books and body parts, it was clear that the reason folks were so enthused was that Flynt had brought a touch of Hollywood decadence to Sand Land, and made that decadence as uncontroversial as an ice cream parlor, though no less titillating in the process. Even more than the magazines and the books that Flynt's Hustler empire mass-produces, the Hustler Hollywood stores are his ultimate triumph over America's prudes. Somewhere, Jerry Falwell's 300-pound corpse is rolling over. Of this, you can be sure.