We want to be the kind of girl who's perpetually dressed in finds from Pepper. She's stylish but not trying too hard; put together but not a perfectionist. The Old Town Scottsdale shop specializes in laid-back California cool that looks effortless. Owned by the oh-so appropriately named Cathy Beach, the store brings a decidedly Venice Beach vibe to the Valley, carrying selections from bohemian-chic brands Free People, Alternative Apparel, and Mink Pink. Think Panama hats, sunny yellow maxi dresses, and slouchy floral print harem pants. The shop's named for Beach's pup, whom you might spot lounging around the boutique.