For the sneaker connoisseur, Undefeated (a.k.a. UNDFTD) needs no introduction. But for those who balk at the idea of paying thousands of dollars for a pair of OG Air Jordans, the mysterious hash mark logo that appeared on Central Avenue back in December may need some backstory. Undefeated is a Los Angeles-based streetwear boutique and brand specializing in must-have kicks as well as limited-edition collaborations with the likes of Nike, Converse, Vans, and Adidas. In addition to being one of the most influential urban retailers over the last decade, Undefeated also carries a reputation for being selective with their storefronts. Before opening their newest chapter in the Valley, Undefeated stores could only be found in Las Vegas, parts of California, and cities in Japan. Talk about upping Phoenix's cool factor.