The little shopping plaza on Central Avenue just north of Camelback Road has some good retail: Central Barbershop, Curious Nature, Cheese N Stuff — and the original location of Cowtown Skateboards. Though additional shops are found in Glendale, Tempe, and Litchfield Park, this central Phoenix storefront is the reason why the skate shop can support the slogan, "Skateboarding Only Since 1997." Decks, parts, tools, apparel, shoes, magazines, DVDs, and attentive employees pack the mini skateboard market (it's so easy to just get things online, you know?), and brands range from AZPX, Brixton, Huf, Birdhouse, Pizza, Slave, Toy Machine, and Girl to big shots like Nike, Adidas, and Levi's. There's even Cowtown's own in-house brand. The people here also put in some major legwork to host the annual PHXAM skateboarding tournament and event held at the skateboards-only (seems like a theme here) Desert West Skateboard Plaza.