Chicago native Dan Bickley once had a press-row seat for Michael Jordan's career with the NBA Bulls. These days, Bickley is the closest thing Phoenix has to a sports media superstar, at one time flourishing in print, online, on TV, and on radio. He even has his own rock band. So when he announced his decision to leave his columnist job at the Arizona Republic to go full-time at Arizona Sports 98.7, it seemed natural that he used a basketball analogy. "The industry has become just like the NBA, where the best players don't flourish on talent alone," he wrote about the move. "They understand the importance of joining the right team." The Bickley brand now includes an expanded show with radio partner Vince Marotta from 10 a.m. to 2 p.m.weekdays on 98.7 FM. His award-winning column appears exclusively on ArizonaSports.com. Whether he will be selling his own line of sneakers remains to be seen.