If you've lived in the Valley for any length of time, you'll probably have London Gold's jingle in your head by the time you're done reading this. (Sorry.) London Gold is a family-owned and -operated local chain that's been in metro Phoenix for more than four decades. We like shopping there because we receive excellent customer service no matter what we're looking for or what our budget is. The knowledgeable staff takes its time to show us what we're interested in from the huge selection of stock that includes everything from silver charms to elaborate estate treasures. And if online shopping is more your style, you can buy thousands of items off the easy-to-navigate website. It seems as though London Gold really is the best.