On Friday night, Tru Ultra Lounge, an upscale cocktail bar and hangout, will open in the front portion of the 12,000-square-foot DeSoto Building at Central Avenue and Roosevelt Street that houses Track Club. A mix of premium libations, bottle service, and spin sessions by local DJs will be offered inside the nightlife destination.
The lounge is co-owned by Pasquale “Pat” Brocco, the personal trainer and fitness advocate who’s opening a large gym that will take up a majority of the property and use the Track Club brand.
Que Quinn, who is partnering with Brocco on Tru, tells Phoenix New Times that the gym and lounge will function separately.
“Pat will have his own thing going in the back of the building with the gym and the lounge will cater the after-work, First Friday, and weekend crowds,” he says.
It’s the latest chapter in the two-year saga of Track Club. Launched as a high-profile “Vegas-style” dance music venue with a cocktail bar in its lobby, Track Club originally opened in October 2019 only to abruptly close 26 days later after behind-the-scenes issues between its owners: local developer Chuckie Duff, EDM promoter Thomas Turner, and cocktail curator Damon Scott.
In January 2020, Brocco began leasing the property from Duff and announced plans to transform the property into “one of Phoenix’s dopest gyms ever.”
Tru will operate inside the 3,600 square-foot area formerly occupied by Track Club’s cocktail lounge and utilize a few of its existing amenities, including its 30-foot-long bar and elevated DJ booth. Meanwhile, Quinn says they’ve installed nine custom-built booths for VIP bottle service, a few state-of-the-art chandeliers, and an LED wall underneath the DJ booth. Tru will also feature a speakeasy-style “secret drink room” that will serve high-end cocktails.
“It’s a clean, beautiful space and place to hang out and enjoy drinks, almost like a playground for adults in a sense,” he says.
Quinn says they're planning to hold a soft opening for the lounge on Friday, July 16, from 8 p.m. to 2 a.m. In the coming weeks, Wednesday nights will feature house music, with Latin and Top 40 music on weekends and a “Sunday Funday” event. A monthly pop-up R&B night on Tuesdays and a First Friday cocktail hour will be eventually be added.
Sometime this fall, Tru Ultra Lounge will also debut its outdoor patio, which will have seating, shading, and greenery, Quinn says.
“Right now it's just too hot out, so we’re hoping to have it going after things start cooling off,” he says.