Remember that time about a year ago when Governor Doug Ducey announced that Arizona needed a "rebranding"? You know, so the world wouldn't automatically hear "Arizona" and think of things like SB 1070 or the fact that the U.S. Department of Justice is investigating our botched presidential primary vote.
Ducey said he wanted Arizonans to have a slogan to be proud of — or least to be able to emblazon on T-shirts and sell to tourists — and he figured that hiring branding consultant Kathy Heasley would be a great use of $250,000 in public funds.
As it turned out, the people of Arizona had tons of their own great ideas, which they happily — and publicly — shared on the Governor's Twitter feed. For free.
"You can't spell crazy without AZ" was one of the more popular suggestions.
With so many great ideas floating around the Twittersphere, we were shocked to learn that our $250,000 consultant took a whole year to conclude that Arizona doesn't need a slogan after all.
"[Heasley] said Arizona needs to scrap the kind of advertising that every other state uses to promote economic development — all the stuff about a healthy business climate, low costs, and a willing workforce — and instead sell images, feelings, and heart."
We're thinking Heasley and Ducey just didn't see all the great ideas New Times readers and Twitter users suggested after we published our roundup of the 10 best #RebrandAZ slogans.
So here are 10 more options we think you should consider before throwing in the towel.
10. They say honesty's a virtue, right?
9. Simple and to the point. Perfect for a bumper sticker.
#rebrandaz Arizona: whatever we're doing now, it isn't working.— Stefanie D (@stefanie_dee) August 22, 2015
8. Pshh, who needs copper, cattle, cotton, citrus, and climate when you have these!?
#RebrandAZ - The NEW Five C's: Corruption, Caucasians, Citrus Rats, Concealed Weapon Laws, Christians— Sandhi Schimmel Gold (@schimmelgoldart) August 22, 2015
7. Cue reference to Donald Trump and the wall.
6. Think of it as an educational vacation for the kids.
Arizona: Come for the scenic views; leave because blatant racism #rebrandaz— Mike Gomez (@MikeTheExSquid) August 20, 2015
5. We like the attempt at optimism! (But don't ask Maynard James Keenan about Tool.)
#rebrandAZ Arizona: that guy from Tool makes wine here so it can't be *that* bad— 50 Shades of Wrong (@kzmonkey) August 19, 2015
4. Can you taste the hypocrisy? Yum!
Arizona: Where Prisons Are Private But Women's Health Decisions Aren't #RebrandAZ— Jim Cummings, APR (@Phxflyer) August 19, 2015
3. As long as we're better than Florida, we're good, right?
#rebrandAZ Arizona: more meth but fewer bugs than Florida— 50 Shades of Wrong (@kzmonkey) August 19, 2015
2. Ohh, points for the acronym approach!
#rebrandAZ - Arid Republican-loving Immigrant-free Zone Omitted from National Accolades— John Gardner (@john2three4) August 19, 2015
1. Long live the Koch Brothers and all their dark-money, ALEC-influenced policies!
Arizona: Where Dark Money Gets the Biggest Bang For the Buck #RebrandAZ— Jim Cummings, APR (@Phxflyer) August 19, 2015
If none of those float Ducey's boat, we were particularly inspired by this suggestion, which was posted in the comments section of our first roundup. We're sure you'll love it, too:
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.