Navigation

Former Phoenix restaurant owner's winery burns down in Willcox

The vineyard's tasting room is a "total loss." Previously, the owner filed for bankruptcy and was sued by staff in Phoenix.
Image: A fire broke out at Coronado Vineyards in Willcox early Sunday morning.
A fire broke out at Coronado Vineyards in Willcox early Sunday morning. Cochise County Sheriff's Office

What happens on the ground matters — Your support makes it possible.

We’re aiming to raise $6,000 by August 10, so we can deepen our reporting on the critical stories unfolding right now: grassroots protests, immigration, politics and more.

Contribute Now

Progress to goal
$7,000
Share this:
Carbonatix Pre-Player Loader

Audio By Carbonatix

In 2024, Doajo Hicks owned one Phoenix restaurant, two Valley taprooms and a southern Arizona vineyard. Over the past year, each of those Valley spots has shuttered, leaving Hicks with Coronado Vineyards in Willcox. On Sunday, that property burned down.

A structure fire was reported at Coronado Vineyards at 4:24 a.m. on July 6, according to Willcox Fire Chief Dale Hadfield. The vineyard, located 91 miles east of Tucson, was closed to guests for the summer.

Hadfield said the building that housed the vineyard’s tasting room and shop is a “total loss.”

“The extent of the damage, it was pretty severe,” Hadfield said. “It burned very hot.”

The Cochise County Sheriff's Office is investigating the cause of the fire. Although no cause has been officially determined, first responders said the fire began at the south end of the building, which is used for storage. The spark of the blaze appears to be "electrical in nature," and there were "no obvious signs of accelerant," said sheriff's office spokesperson Carol Capas.

Hicks, a former police officer and attorney, bought the vineyard with his wife Roxanne in 2020.

He has also made headlines in the Valley, if not for the best reasons. Hicks ran locations of Throne Brewing Co. in downtown Phoenix and Peoria. He also owned The Pairing Room, a short-lived downtown Phoenix restaurant that featured Coronado Vineyards wines and Throne beers paired with small plates and entrees. 

click to enlarge Food and wine from The Pairing Room.
The Pairing Room, which closed in downtown Phoenix in July 2024, highlighted sips from Willcox's Coronado Vineyards.
Sara Crocker
In 2024, staff from Hicks' Phoenix restaurants and bars accused the owner of wage and tip theft. That same year, all three of his Valley restaurants and taprooms closed.

The Pairing Room closed in July 2024, which Hicks attributed to “the economic downturn and customers not coming in.” That was followed by the closure of the Peoria location of Throne in September 2024 and the downtown brewpub in November 2024.

Hicks previously declined to comment on the allegations of wage theft. He was not able to be reached by Phoenix New Times following the fire.

In 2024, two former staff members filed separate lawsuits against the Hickses and their Phoenix restaurants, alleging they were owed thousands of dollars in unpaid wages and tips. Earlier this year, the Hickses were ordered to pay Amber Sandell more than $2,600 and nearly $2,500 to Natalie Monge.

However, those court orders were paused shortly thereafter because Hicks had filed for chapter 13 bankruptcy, according to court filings. This is a form of bankruptcy where those with regular income can create a plan to repay their debt.

In March, an attorney for Hicks filed chapter 12 bankruptcy for the business entity tied to the vineyard, according to court records. Chapter 12 bankruptcy is designed for "family farmers" who will likewise build a debt repayment plan.

click to enlarge
Willcox Fire Chief Dale Hadfield described the vineyard's tasting room and shop as "a total loss."
Cochise County Sheriff's Office
On June 11, the vineyard closed for a summer break, according to an announcement on its social media pages.

“At this time, we will be temporarily closing our doors for the summer,” an Instagram post from June 11 said in part. “Those that personally know us, we work every single day at the vineyard. We are taking this time to spend with our family.”

Then, the liquor license for the vineyard expired on June 30, according to state records. On July 6, the property burned to the ground.

By the time firefighters arrived, the building was mostly ablaze, Hadfield said. The crew responded with tanker trucks, having to haul in water because the vineyard is located outside of city limits. Firefighters used between 22,000 to 26,000 gallons of water to put the fire out, Hadfield estimated.

The investigation into the blaze is ongoing, and Capas anticipates the sheriff's office will release its official findings on the fire's cause later this week.