Pottermore: J.K. Rowling Announces Online Interactive Environment for Harry Potter Fans

We watched those damn owls collect for days and patiently waited for Harry Potter series, J.K. Rowling to make a big announcement.

Early this morning, she made her YouTube appearance to talk about the highly anticipated Pottermore. Frankly we were more excited to see the paper-cut animation than to hear her talk about the all-new experience and availability of the series as e-books.

Rowling says Pottermore will be a "safe reading environment" for fans of all ages to read and interact with the stories, as well as to purchase the e-books.

While Pottermore won't be open to the public until October, Rowling says a few lucky fans will be able to access the online environment and help shape Pottermore for the rest of us ... They just have to check back to the website on July 31 and follow the owls, again.

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