Rorschmap: Google Maps Go Rorschach

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours? James Bridle's maps to find your destination -- or get the latest traffic info. The London-based coder/publisher/marketing consultant recently released his trippy take on...

By Claire Lawton

August 4, 2011

Help us weather the uncertain future

We need to raise $7,000 to meet our goal by August 10. If you’re able to make a contribution of any amount, your dollars will make an immediate difference in helping ensure the future of local journalism in Phoenix. Thanks for reading Phoenix New Times.

We know — the economic times are hard. We believe that our work of reporting on the critical stories unfolding right now is more important than ever.

Contribute Now

Progress to goal

$7,000

$4,500

Audio By Carbonatix

[
          {
            "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
            "component": "21251496",
            "insertPoint": "2",
            "requiredCountToDisplay": "2"
          },{
            "name": "STN Player - Float - Mobile Only ",
            "component": "21327862",
            "insertPoint": "2",
            "requiredCountToDisplay": "2"
          },{
            "name": "Editor Picks",
            "component": "16759093",
            "insertPoint": "4",
            "requiredCountToDisplay": "1"
          },{
            "name": "Inline Links",
            "component": "17980324",
            "insertPoint": "8th",
            "startingPoint": 8,
            "requiredCountToDisplay": "7",
            "maxInsertions": 25
          },{
            "name": "GPT - 2x Rectangles Desktop, Tower on Mobile - Labeled",
            "component": "21934225",
            "insertPoint": "8th",
            "startingPoint": 8,
            "requiredCountToDisplay": "7",
            "maxInsertions": 25          
          
          },{
            "name": "Inline Links",
            "component": "17980324",
            "insertPoint": "8th",
            "startingPoint": 12,
            "requiredCountToDisplay": "11",
            "maxInsertions": 25
          },{
            "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
            "component": "17012245",
            "insertPoint": "8th",
            "startingPoint": 12,
            "requiredCountToDisplay": "11",
            "maxInsertions": 25
          }
        ]

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

James Bridle's maps to find your destination -- or get the latest traffic info. The London-based coder/publisher/marketing consultant recently released his trippy take on Google maps that allows users to create kaleidoscopic views of anywhere in the world.

Rorschach tests (also called ink-blot tests) were developed by Swiss Freudian psychiatrist and psychoanalyst Hermann Rorschach in 1921 to test psychological responses to open-ended images that often resembled spilled ink or milk, depending on perception.

"For a while now, I have been thinking about digital maps," Bridle writes. "In part, this is the New Aesthetic at play; one aspect of it, the way we see and represent Earth with our new tools."

Before creating Rorschmap, Bridle was the youngest person named as one of London's 50 Most Influential People in Publishing by the UK's Evening Standard, and in 2009 he was a finalist in British Council's UK Young Publishing Entrepreneurs program.

Create your own Rorschmap here and see more of Bridle's work on his website.

Follow Jackalope Ranch on Facebook and Twitter.

Claire Lawton

A message from Culture Editor Jennifer Goldberg: If you value independent journalism, please consider making a contribution to support our continued coverage of Phoenix's vibrant culture and arts scenes.

Support Today