Rorschmap: Google Maps Go Rorschach

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One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

James Bridle's maps to find your destination -- or get the latest traffic info. The London-based coder/publisher/marketing consultant recently released his trippy take on Google maps that allows users to create kaleidoscopic views of anywhere in the world. 

Rorschach tests (also called ink-blot tests) were developed by Swiss Freudian psychiatrist and psychoanalyst Hermann Rorschach in 1921 to test psychological responses to open-ended images that often resembled spilled ink or milk, depending on perception.

"For a while now, I have been thinking about digital maps," Bridle writes. "In part, this is the New Aesthetic at play; one aspect of it, the way we see and represent Earth with our new tools."

Before creating Rorschmap, Bridle was the youngest person named as one of London's 50 Most Influential People in Publishing by the UK's Evening Standard, and in 2009 he was a finalist in British Council's UK Young Publishing Entrepreneurs program. 

Create your own Rorschmap here and see more of Bridle's work on his website.

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Join the New Times community and help support independent local journalism in Phoenix.


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