To promote his new album, Still on the Rise, rapper Futuristic looked to music's past for a marketing idea: the album preorder. The thought of purchasing an album before its release date seems weird in the age of streaming, but artists don't make much money when you listen to their music on Spotify or Apple Music. With no live shows on the horizon, album sales are more important than ever. Back in April, the Tempe rapper offered fans who posted a screenshot of their preorder receipt on Instagram and tagged him and his label in the pic the chance to win $100. The promotion lasted for five days, and the catch was only one fan a day could win. No word if the idea helped boost his numbers, but it only cost him $500 to try.