E-40 @ The Venue Scottsdale

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Carlos Santana isn't exactly the hardest brother on the block. Those Rob Thomas and Michelle Branch collaborations didn't do much for his street cred. Luckily, his personal brand of champagne, Santana DVX Sparkling Wine (it's just so smooth), is one of the few factors keeping the Mexican guitar-god legit. That and rapper E-40. The 43-year-old veteran first made his mark in The Click and has gone on to enjoy a successful solo career. But in 2009, Saturday Night Live jokester Andy Samberg latched onto E-40, making him the official faux voice of Santana in a hip-hop ode to musician branding, "Santana DVX." It would be easy to say that E-40 is always a bridesmaid, never a bride, considering just how many high-profile collaborations he's been part of, but he has a prolific solo career to back up any hype. In 2010 and earlier this year, E-40 took an in-depth look at the failing economy on the four-disc Revenue Retrievin' series. He currently is working on his third disc this year, The History Channel, with rapper Too Short. It seems the rapper has enough cred to loan, but Santana should expect to pay it back with interest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.