A Bag of Doughnuts Takes Brunch to the Next Level in Downtown Phoenix

Eating doughnuts out of a paper bag, as it turns out, could be your next Sunday brunch highlight.
Eating doughnuts out of a paper bag, as it turns out, could be your next Sunday brunch highlight.
Patricia Escarcega
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

The Guilty Pleasure: Bag of Doughnuts
Where to Get It: Cocina 10 at the Crescent Ballroom
Price: $4
What it Really Costs: An embarrassing group selfie featuring an unflattering image of you stuffing your sugar-encrusted mouth with mini-doughnuts, which will live in perpetuity on Instagram. But it'll be worth it.

Every now and then, a new brunch dish comes along that gives you one more reason to count down the days until Sunday morning.

In downtown Phoenix, and more specifically, the Crescent Ballroom's Cocina 10 kitchen, that newest brunch sensation comes inside a slightly crumpled paper bag.

It's a bag of doughnuts — or donuts, if you prefer. No matter how you spell it, the central fact about this dish is that you will find yourself reaching into a brown paper lunch bag, tossing back spongy, sugar-encrusted fried dough with reckless disregard for your blood glucose levels.

The bag comes with five house-made mini doughnuts, which are made fresh to order. If you think about it, that's a lot of luxury for $4. Simply uttering the phrase "Bag of Doughnuts" to your server will yield, minutes later, a modest feast of sugar and fried dough.

These doughnuts are both baked and deep-fried, with the slight heft of a cake doughnut, and the melty allure of a yeast doughnut. They are tossed with a blend of cinnamon and sugar inside the brown paper bag, and paired with a shrunken-down, .88-ounce jar of Nutella. Do these particular doughnuts need Nutella? Not really. They are lush and impeccably rich and sweet all on their own. But Nutella has become something like bacon. People like to put it on everything. Different strokes, and all that.

The most apt comparison in terms of flavor are Mexican-style churros, shimmering in cinnamon and sugar. These doughnuts offer the same degree of joy as a well-made batch of churros, freshly out of the deep fryer. There is the same pleasantly gritty texture of sugar grains dissolving on your tongue and sticking to your fingers. Like I said, it's a lot of luxury for $4.

The bag of doughnuts at Cocina 10 are available during the kitchen's weekend brunch service. Sometimes, though, they are available during the week. If you really want your fix, it's wise to call ahead to make sure there will be a bag of doughnuts at the other end of your drive.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.