Caffiend: Sobe Adrenaline Rush

Let's be honest: many energy drinks taste like crap at worst, and like carbonated cough syrup at best. It's hard to find an energy drink that tastes sweet and juicy and isn't loaded with enough sugar to instantly rot your molars.

I've never been a huge fan of Sobe's juice drinks, but the Sobe Adrenaline Rush energy drink is by far my favorite of all energy drinks (and I've tried tons). It's delicious and loaded with caffeine, and a 16 oz. can of AR contains less sugar than a 12 oz. can of Mountain Dew.

Sobe (a clever acronym for South Beach Beverage Company) has been around since 1996, but it wasn't until PepsiCo became its parent company in 2000 that its products became widely available.

Sadly, the Adrenaline Rush seems to be an endangered species in Sobe-land. You can walk into any almost any store and find dozens of different Sobe teas and juices, but the Adrenaline Rush will be strangely absent from the shelves. I don't know why this is, but it bums me out. The only place I can find Sobe Adrenaline Rush anymore is at my local QuikTrip store -- but it's totally worth the extra two-minute drive past Circle K.


Sobe Adrenaline Rush

Looks like:
Tangerine juice. The liquid inside the artsy aluminum can depicting two lizards chasing each others' tails is a light peach color, and has little trace of bubbles from the carbonation.

Tastes like: A zippy citrus soda, with hints of orange, tangerine, and mango. Unlike Rock Star's "Peach-Passion Fruit-Mango" mix (that's the one in the orange can), the citrus mix is the Adrenaline Rush's natural flavoring, and the can won't tell you what it tastes like.

Smells like: Canned peaches in heavy syrup.

Caffeine content: 152 mg per 16 oz. can, plus 96 mg of Guarana (one seed from the fruit of the Guarana plant packs five times as much caffeine as a coffee bean). Compared to a can of Red Bull (which has 80 mg of caffeine), the Adrenaline Rush packs almost twice the kick (but the can is also twice the size of a Red Bull).

Makes me feel like: Having another one. The effects of the Adrenaline Rush are an immediate physical energy boost (tap those toes and drum those fingers!) and a cerebral pick-up. The down side is that it tastes so yummy, it's hard not to chug. And once the drink gets warm, it has a tendency to make you thirstier, so it's never a bad idea to have a glass of water as a chaser. -- Niki D'Andrea

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Niki D'Andrea has covered subjects including drug culture, women's basketball, pirate radio stations, Scottsdale staycations, and fine wine. She has worked at both New Times and Phoenix Magazine, and is now a freelancer.
Contact: Niki D'Andrea