Pleasure Food: Original Recipe Boneless Chicken
Where to Get It: KFC, locations Valleywide
Price: $5 for a two-piece meal
What It Really Costs: Sodium bloat and shame.
Advertising executives have a harder time than ever catching the public's eye. Come up with something with just the right edge, and it takes off like wildfire; Kmart's "Ship My Pants" YouTube ad is a perfect example. A less-than-perfect example is KFC's attempt to sell its new Original Recipe Boneless Chicken.