Mountain Dew Baja Blast Coming Soon to More Places Than Just Taco Bell

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

The Guilty Pleasure: Mountain Dew Baja Blast Where to Get It: All over the place pretty soon. Price: Varies by a number of factors. Expect the same price as regular Mountain Dew. What it Really Costs: The usual soda schtick of empty calories and liquid candy. Plus loads of caffeine.

It's pretty unusual for a massive food and beverage company to have something that one could call a cult favorite. That's exactly what Pepsico has with its Taco Bell-exclusive Mountain Dew Baja Blast.

In case you aren't familiar with Baja Blast, it's a product of the longstanding association between Taco Bell and Pepsico, which once owned the restaurant chain. Pepsico came up with a lime-flavored version of Mountain Dew to pair with the vaguely Mexican flavors of Taco Bell. The combination worked, and Baja Blast was enough of a hit that it's been available at Taco Bell for the past 10 years.

A good number of people I know openly despise Taco Bell's processed Gringo-Mex, but speak in hushed, reverent tones about the neon turquoise soda. Some fans have even gone so far as to sweet-talk Taco Bell employees into selling them boxes of the syrup. Not that I know anyone who would do such a thing, of course.

See Also: Taco Bell's New Fiery Doritos Locos Tacos: Third Time's a Charm

Soon, those people won't have to resort to donning dark glasses and sneaking through the drive-thru lane for their fix. After a decade of Baja Blast as a Taco Bell exclusive item, Pepsico is rolling out Baja Blast in bottles and cans at retail locations everywhere.

Pepsico says that bottled Baja Blast is a limited-time summer promotion, but I won't be at all surprised if it sticks around longer than that. Look for it starting on May 5 at retail stores across the country.

Follow Chow Bella on Facebook, Twitter, and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.