By Steve Jansen
The one and only
I've never understood the standing-in-line-to-buy-stuff phenomenon.
Call me a selfish snob, but I absolutely relish my leisure time, plus I'm an extremely impatient person when it comes to queuing with other people. So why would I waste my time smelling some dude's B.O. while waiting to watch a Star Wars movie or for the grand opening of an IKEA store? Even if John Coltrane returned from the dead to perform, I would probably last in line for two hours tops. (OK, a confession: VNSA Book Sale, five o'clock in the morning, three consecutive years from 2002-2004. Don’t tell a soul.)
Maybe I don't get it, but all of this talk about waiting in line for product always reminds me of Krispy Kreme. A few years ago when people were "kreme-ing" themselves for the glazed treats, two of my Mesa friends asked if I would like to drive out their way to stand in an hour-long line for the doughnuts. It went something like this:
Them: So you coming?
Me: To stand in line for an hour for a stupid doughnut?
Me: What's so special about the doughnuts?
Them: They're soooo good.
Me: But they’re just doughnuts, right?
Them: So you coming?
Needless to say, I never set foot inside of Krispy Kreme, classifying the joint in the I’ve-never-tried-it-but-still-hate-it category.
Then came the low carb diet fad. Krispy Kreme went bye-bye. I was happy.
But then a funny thing happened. When the company decided to close store after store because doughnuts didn't fit into the "lifetime maintenance" phase of Atkins, I felt bad for all of the little dough people who ran the franchises.
Now that Krispy Kreme is making a comeback, I was a more-than-willing participant to check out the one and only Arizona location out on Superstition Springs Boulevard in Mesa.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
I did not use a hands-free device to capture this image. Yes, the car was in motion.
I was in a hurry so I rushed into the charmingly cute (for a chain) shop (with no line!) and ordered a cheap-o coffee and even cheaper raspberry glazed doughnut. Both the cup of Joe and the gooey treat were awesome, and for under $3, how can I complain?
Did I mention there was no line?