See it in LEGO

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours? Fair warning: the LEGO man atop the Champs-Élysées isn't real ... yet. The creatives behind ACCESS agency are currently brainstorming street-level promotions for LEGO,...

By Claire Lawton

May 10, 2011

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One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

Fair warning: the LEGO man atop the Champs-Élysées isn't real ... yet.

The creatives behind ACCESS agency are currently brainstorming street-level promotions for LEGO, the building blocks of countless kid blueprints, fashionable runway looks and stop-motion videos.

ACCESS representatives write the agency has plans for LEGO "so big that they cannot go unnoticed."

And we'll just have to see what -- and where -- they pop up.

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