Jay Shelowitz's Metropolitan Etiquette Authority

One new idea for every day in 2011. We're talking big, small, local, international, in action, and on the drawing board. Here's today's -- what's yours?

Like many, Jay Shelowitz recognizes the lack of etiquette on the subway. Unlike many, he's taken it upon himself to fix it.

The New York-based artist (aka "jayshells") took casual surveys of city commuters' pet peeves and began hanging posters throughout the cars and stations in his hometown as friendly reminders. Each is stamped with a logo of the Metropolitan Etiquette Authority.

The posters cover common issues: noise pollution, hygiene, seating priority, use of stairs, physical contact, and nail clipping, to name a few.

A limited run of 4-color, hand-pulled screen prints can be purchased on his Etsy page for $50 and can be shipped to anywhere in the world (perhaps for use in other vehicles of public transportation ...).

Light Rail etiquette, anyone?

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