Looks like every night is now ladies night, thanks to a new dating app by London-based entrepreneur Robyn Exton. Formerly known as Dattch (a slightly clever but not so catchy blend of the words "date" and catch"), Her is a dating platform designed specifically for lesbians and bisexual women.
Although the app originally launched in the United Kingdom back in 2013, the program rebranded and rereleased back in February of this year. Now, with a new name a new media attention, Her is launching in cities throughout the United States, including, as of Wednesday, March 25, Phoenix.
Phoenix is the fourth city to introduce Her, following San Francisco, Los Angeles, and New York. The app, described as "what it would look like if Tinder had been created by women," gives women a chance to meet, mingle, and match through Pinterest-inspired profiles and swipe-based searches.
Intended as an alternative to more mainstream, predominately heterosexual dating platforms such as OkCupid, Match, Tinder, and eHarmony, Her emphasizes making connections over making a move.
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According to a press release by the app, "HER is about creating a space where lesbian, bi, queer, curious, flexisexual, pansexual and not-so-straight women can meet and find out what's going on in their lesbian world. More social, less dating. Women aren't looking for a 'Hot or Not' - they want to chat & meetup, make friends, meet girlfriends, find events."
The app is currently available for free download on iTunes and is set to launch on Android soon. For more information, visit weareher.com.