Last month we announced that SEEDspot, a local business incubator, would be opening its doors to Phoenix entrepreneurs later this year. On top of plans to strip down and remake an old building for their new home, the ambitious crew has thrown something else into the mix.
Video editor and producer Anna F. Miller hopes to document the entire process - from renovations to the entrepreneurs' final pitches. And as is the case with most creative projects theses days, there's a Kickstarter fund to make it work.
Miller, a freelance video editor, says she choseSEEDspot
as a her latest subject because it will give her the ability to get away from negative headlines about the city and put Arizona on the map in a more positive way.
The filmmakers plan to choose the most interesting budding companies to film as they graduate through the SEEDspot program and shoot the documentary following a "reality T.V. design. By documenting the process, Miller hopes to empower and influence other entrepreneurs and make the experience as interactive as possible.
Part of the draw to the SEEDspot story comes from the uniqueness of the idea behind the program, Miller says. Usually entrepreneurs begin with little to no guidance, whereas these young businesses will have a plethora of resources at their disposal. She also says she thinks this will be a successful subject because of the visual nature of the process and the dynamic personalities of those involved.
As self-described "content-driven person," Miller says the SEEDspot immediately drew her interest as a subject - the idea to do a full-length documentary, however, came out of mutual curiosity.
Initially she says asked SEEDspot co-owners Courtney Klein Johnson and Chris Petroff to be subjects in a short film for the Focus Forward Film Challenge, but Johnson was interested in more: a full-length documentary to showcase SEEDspot as an example of burgeoning economic development and entrepreneurial spirit in Phoenix.
For Miller, the documentary will be her own way to participate in the SEEDspot program. As director of the film, she will be learning alongside her subjects about what is takes to be a successful business owner.
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"This will give us another voice," Miller says about how her film will help the city. "It will tell a story about Phoenix that hasn't been told yet."
Check back for more updates about SEEDspot as they move closer to their opening this fall.