The lead singer of Go Reflex and all-around impresario behind the thriving Mesa rock music scene is sitting in a theater at Superstition Springs Center.
On screen, meanwhile, two nearly naked twins from Texas appear to have gone into alarming diabetic seizures, their fleshy little bodies knocking into each other with all the rhythm of two electrocuted sows.
We're about 40 minutes in to The Real Cancun, a movie version of MTV's The Real World that captures 16 Americans on spring break in Mexico, and we've just learned that our twins, Roxanne and Nicole Frilot, can't dance for shit.
Teen boys in the audience, of course, will recognize their gyrations as variations on a time-honored spring break theme: college girls stripping topless on stage to music and engaging in lesbian frottage while being showered with water. These two don't so much boogie as they go into uncontrolled spasms, lunging into each other while trying to keep their hands over their otherwise naked breasts. It's actually a very odd sort of slam dance, with the obvious intent of turning on the several hundred boys on the beach taking in the sight.
The scene's as strange as it is titillating. But the Frilot girls, besides being somewhat plain and still saddled with a bit of baby fat, really haven't been worth paying attention to anyway. Hoag spotted right off that we weren't supposed to care about the Frilots, that they were little more than set decoration and would soon all but disappear from the film.
Sophisticated MTV viewer that he is, Hoag, 29, is plenty familiar with the manipulation that The Real World producers Mary-Ellis Bunim and Jonathan Murray subject both viewers and contestants to in their long-running franchise, the latest television version of which recently wrapped up in Las Vegas. But in this installment, shot just a month ago for theatrical release and taking place in only a single week in Cancun -- the TV versions last much longer -- obscenities weren't bleeped and nudity is plentiful, which turned out to be a disappointment to Hoag.
A self-avowed television masochist, Hoag lives for the kind of petty spats, major blowouts and unlikely seductions Bunim and Murray get out of the participants in their TV shows. "You watch The Real World for the conflicts," Hoag says.
Which is why Hoag wasn't down for all of the bikinis-and-beer-bongs stuff.
"The party scenes were a waste. I like attractive women as much as anyone. But it was too sloppy. Too degrading to the women. I don't mean that in a moralistic way, but in a degrading way to the beauty of the female body," Hoag says. "When I was younger, I liked Playboy's Book of Lingerie.' Arty and airbrushed, that's how I liked my porn. That probably says a lot about my ideals of feminine beauty and why I thought the [Frilot twins'] wet tee shirt scene was almost too much to take."
Hoag looks like he's stepped out of the 1950s to come fix your computer. In his trademark fedora and gabardine suit, the punk singer is nerdy in a fashionable way. Thin, too. Nearly gaunt, even. Which becomes even more noticeable sitting outside the theater after the film while an army of prodigiously obese young and elderly made their way to the theater's box office. It was impossible to know how many of the barely ambulant -- aided by canes, knee wraps, oxygen tanks -- had arrived to see The Real Cancun on its opening day, but the film's early showtime, Hoag pointed out, was set before lunchtime to accommodate Mesa's aging and infirm.
Still, you get the feeling Hoag feels nothing but love for his adopted hometown, despite its overabundance of the aged and, well, the overabundant. Several years ago, he ditched his native Pittsburgh after becoming fed up with lugging music equipment through the snow. "If we're going to be poor and in a band, let's go somewhere where it's like a vacation all the time," he'd told his companions. They headed west until they found Mesa. Today, he's become not only leader of the popular troupe Go Reflex but also a one-man studio who's recorded some of the best music coming out of the Mormon enclave. Discs he's produced include those by The Format, Tickertape Parade and Fifteen Minutes Fast.
He's also a movie fan, and he's very particular about his popcorn, asking the Harkins snack jockey to put butter in a bag half-filled with corn and then again after topping it off. Hoag was just as discerning about the film.
The Real Cancun invites more than a dozen horny youngsters to the Mexican resort town, but it's obvious that only those who engage in seductions or spats are going to get any decent face time. Some of them never get the clue. They're so boring, the filmmakers don't even bother to tell us their names.