Here's the thing about Ladies' Night: It's not for the ladies.
Sure, they enjoy the tangible benefits -- no cover, discounted or free drinks, the occasional clothing/salon/massage giveaway -- but the real genius of a night for ladies is that it draws in men. Bar owners know as well as anyone that if you get the girls to come, the guys will follow.
So does it go both ways? Would a night that offers dude-centric discounts actually attract more ladies? We traveled to Scottsdale's Blue Wasabi to find out. The hip sushi bar rolled out its first "Rocks and Rolls" men's night on Wednesday. Running from 6-10 p.m., the weekly event features a discounted, manly menu as well as Diamondbacks ticket giveaways during the first month.