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Macaron Mania: Essence Bakery Cafe Keeps Fans in the Loop

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Would you like to know what days your favorite bakery will be serving organic peach pies, topped with whipped creme chantilly? How about the weekly lunch specials, or the latest macaron flavors? Yes, we would too.

Tempe's Essence Bakery Cafe, known as one of the only places in the Valley where you can find authentic French macarons of every flavor, sends out a weekly email to customers, keeping them up to date on the goings-on at the bakery with a friendly note that's both interactive and informative. They're asking for input and they're saying thanks.

When you come into the shop, on University near ASU, there's a sign-up list by the cash register. And signing up is worth a minute of your time. It's not everywhere that you'll find raspberry-rose, espresso or pink grapefruit-flavored macarons. And if you have a request, odds are they'll pay attention.

Essence is only one example of how local restaurants are reaching out through emails, texts, Twitter, and Facebook. 

Do you have a favorite? We'd love to hear about it.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

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Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.