4

Pepperidge Farm Has Created Cookies You Won't Feel Bad About Eating for Breakfast

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

The Guilty Pleasure: Pepperidge Farm Coffee Shop Cinnamon Bun Soft Baked Cookies
Where to Get It: Grocery stores
Price: $2.99
What It Really Costs: Any opposition to eating cookies with really long names for breakfast.

All right, so, the Pepperidge Farm Coffee Shop Cinnamon Bun Soft Baked Cookies (from now on, just “Cinnamon Bun Cookies”) have been in and out of stores for over a year now. But it looks like they’re finally starting to pop up in some spots around the Valley a little more frequently.

Now, the world of cinnamon bun-flavored cookies is a tricky business. A company needs to find the right blend of cinnamon and sugar without encroaching on snickerdoodle territory, and it certainly doesn’t want the cookies to taste more Cinnamon Toast Crunch than Cinnabon.

So how does one capture the essence of a sweet gooey breakfast roll and not just that of every other sugary cinnamon treat? One word: Icing.

When eaten cold, there are bites of Cinnamon Bun Cookie that don’t exactly nail the cinnamon bun flavor. See, the icing is held in chunks scattered throughout the cookie, so you won’t get it in every bite if you nibble away at the cookie. Some pieces taste like an underwhelming snickerdoodle, but the intended flavor is clear when you get an icing chip or two.

At first, we feared that the “Soft Baked” aspect of the Cinnamon Bun Cookies may cause them to suffer the weird fake rubbery texture of some other “chewy” and/or “soft” cookies. It proved to not be the case, as the softness of the cookies wasn’t too intense and gave them a more natural texture than anything else.

Frankly, these aren't great dessert cookies to eat with milk (unless you’d like a cinnamon bun with a glass of milk for dessert). But they’re far more tolerable in the morning than plenty of their cookie counterparts. We didn’t try it, but we suspect they go very well with a cup of coffee or maybe some tea. It does say “Coffee Shop” in the name, after all.

The best use of the Cinnamon Bun Cookies (and that which is recommended on the packaging) is throwing them in the microwave for a few seconds before eating them. No one really wants a cold cinnamon bun, whereas hot and fresh cinnamon rolls are among the most delicious breakfast items you can find. Pepperidge Farm understands that, and they know that the cookie connoisseurs out there are willing to wait 10 to 15 seconds to melt the icing chips a bit before shoving it all in their mouths.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.