^
Keep New Times Free
4
| News |

The Scottsdale White Castle Sold More Sliders Than Any White Castle on Earth This Year

The Scottsdale "Castle" is truly the domain of royalty.EXPAND
The Scottsdale "Castle" is truly the domain of royalty.
White Castle

Exactly one year ago today — October 23, 2019 — the fast-food joint White Castle opened its first Arizona location, in Scottsdale, at 9310 East Via de Ventura. More than 4,000 square feet, it is also the largest White Castle in the world.

It's been a fruitful 12 months, it seems, for slider sales.

According to QSR , a trade publication covering the fast-food industry, the Scottsdale White Castle has sold more than 4.2 million of its melty, oniony, square-like, nearly-bite-sized burgers. Of all of White Castle's 360 locations, Scottsdale is the top performer, QSR reports.

"The response this past year has been better than we could have anticipated,” said Jamie Richardson, vice president at White Castle. “Everyone in the Scottsdale area has been so warm and welcoming, and they have a Crave the size of the Grand Canyon.”

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

The word "crave" is deeply ingrained in White Castle's marketing and culture. If you order 30 sliders, they do not come stuffed inside a giant sack, as they would at other hamburger outfits; they instead arrive in a dignified cardboard box known as a Crave Case. The Scottsdale location sold more Crave Cases — 19,000 — than any other "Castle" in the country this past year as well.

There exists a Cravers Hall of Fame, too, which from time to time inducts "legends from main street to the main stage." Last year, Valley resident Alice Cooper was awarded this honor, and as we noted in a story earlier this week, longtime Phoenix promoter Danny Zelisko is the latest inductee to the esteemed group.

Zelisko describes both he and Cooper as "big, big fans" of White Castle. The late, legendary John Prine, too, was reportedly a man within whom lurked incredible Cravings

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.