James Franco's "Museum Of Non-Visible Art"

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

Last week, actor James Franco and art duo Praxis (Brainard and Delia Carey) began fundraising for their latest idea: The Museum Of Non-Visible Art.

The space, Franco says in his kickstarter video, is "composed entirely of ideas." Artists display their imaginary creations on a card with a title and short description. The ideas can then be purchased, framed, and displayed.

The collection of concepts will be on view at the downtown Manhattan branch of the Guggenheim -- in a non-visible space -- and will continue to tour throughout the U.S. and Europe.

Of course, Franco admits at the heart of his idea is Conceptualism, which isn't a new term or a new art movement, but he aims to make the ideas more accessible (and purchasable) to the public. He writes:

"You will not receive a painting or a film or a photograph in your mailbox. What you will receive is something even more fascinating: The opportunity to collaborate in an act of artistic creation. You will receive a title card with a description of a piece of art, as well as a letter of authentication. You may mount this card on a blank wall in your home or gallery. What comes next is up to you! The artwork comes to life--and takes on full personal meaning--in your imagining and describing of it, both to yourself and to your visitors. You may also choose to sell the non-visible artwork to another collector, to exhibit it elsewhere, or to lend it back to Praxis when we take the Non-Visible Museum on tour.As these non-visible works of art are bought, exchanged, and resold, they open our eyes to the unseen universe that exists at every moment, and we can share that universe. It is like finding the code beneath. We exchange ideas and dreams as currency in the New Economy.In the near future we will invite more artists, writers, and others to contribute works to the Non-Visible Museum so that it can keep expanding."
So far, Franco and the Praxis duo are the only contributors to the Museum Of Non-Visible Art. To participate and receive updates about the project check out the official website.

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Claire Lawton
Contact: Claire Lawton