Contrary to popular belief, some pretty happening things got their start in Phoenix -- like the chimichanga (reputedly), Steven Spielberg, and, dare we say it, the New Times
chain. But the coolest thing to come out of this town in a long time is First Fiction, the authors' tour created by Cindy Dach, marketing guru for Changing Hands Bookstore. A few years back, Dach noticed that David Sedaris had suddenly made the memoir mesmerizing, but no one, it seemed, was hip to the whole fiction thing. Dach came up with the idea of bringing together several first-time fiction authors to read short excerpts, for one night. The key to success: cheap drinks.
First Fiction was born. It was such a smash hit, on its 2003 debut at the outdoor patio at Monti's La Casa Vieja in downtown Tempe (including a reading by Nell Freudenberger, that year's It Girl of the fiction world), that Dach had requests to expand First Fiction outside Arizona.
So she took the authors on the road. Last fall, five debut novelists (including Joshua Braff, brother of Zach, whose New Jersey-set coming-of-age tale The Unthinkable Thoughts of Jacob Green is an amazing companion piece to Zach's Garden State) ended a six-city tour at Monti's in Tempe, laughing and joking and acting like teenagers who'd just returned from summer camp together. It was standing room only; the authors felt like rock stars. A tour this spring skipped the Valley, but in October, First Fiction starts in New York City and winds up back at Monti's, this time with three female authors whose work includes a fictitious take on the life of Rudyard Kipling.
We can't resist saying that this was a novel idea. And we're glad First Fiction can call the Valley home.