Since they debuted on the Phoenix music scene in January 2006, the rockers of Digital Summer have experienced a level of success that many local bands would kill for. The five-member outfit has not only gotten its songs in regular rotation on Valley radio powerhouse KUPD, it's also landed gigs opening for major-label bands like Godsmack and Sevendust, and amassed a legion of fans who pack its shows at such venues as the Marquee Theatre in Tempe. How'd they do it? Simple. Such accomplishments came about through a combination of tireless self-promotion (including plastering their ubiquitous stickers on street signs and buildings around the Valley), mobilizing a devoted street team of die-hard DS followers, and blasting out a radio-friendly melodic hard-rock sound in the same vein as Chevelle and Staind. In a perfect world, the band would be signed to a major label and have its videos all over MTV. But given the ever-tumultuous state of the music industry, the boys of Digital Summer haven't accomplished that particular goal just yet. Given their history, however, we're sure it's gonna happen someday soon. Remember us when you're famous, guys.