Fox Restaurant Concepts
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Taking inspiration from a gaggle of “Mad Men”-era New York socialites and Paris’ Swan Island, Valley restaurateur Sam Fox has opened his latest restaurant.
American brasserie Society Swan opened at Scottsdale Fashion Square on Wednesday, replacing the two-story Kona Grill in the mall’s south wing.
“Society Swan is all about bringing a little glamour to everyday dining, but in a way that’s relaxed, fun and never fussy,” Fox said in a news release.
The prolific Valley restaurateur is behind a bevy of restaurants, including Culinary Dropout, Doughbird, Blanco, Flower Child, as well as the luxe hotel, The Global Ambassador. Fox has been busy already this year, expanding his popular New American eatery The Henry and teaming up with the Arizona Cardinals on the “exclusive elevated club seating experience” Casa Roja at the Fifty.
Society Swan is designed to be “part timeless American brasserie, part French daydream,” the press release says. Its eclectic menu includes fried zucchini and French onion soup to start, a raw bar boasting sushi rolls and shrimp cocktail, plus salads and grain bowls. Entrees range from a cheeseburger to filet mignon and there’s a “frites” section, “because everything tastes better with fries,” the release says. Pair those frites with Wagyu skirt steak, braised chicken or fried fish.
The bar’s cocktail list includes the CIAO Brooklyn, a sipper made with bonded rye whiskey, a vermouth trio, toasted pecan and house bitters. During happy hour, customers can order $10 martinis.
With the addition of Society Swan, Scottsdale Fashion Square’s dining glow up continues. The mall welcomed trendy Santa Monica hotspot Elephante in October 2024. The lively, upscale seafood eatery Catch opened this September. The renowned tapas restaurant Telefèric Barcelona is anticipated to open this fall, and the award-winning international dumpling restaurant Din Tai Fung is coming in 2026.
Society Swan
Opens Oct. 15
7014 E. Camelback Road, #559
