Film and TV

Axe Finally Uses a Daniel Johnston Song About Loneliness For a Sexist Commercial

See also: Daniel Johnston Is Coming to Phoenix


You know Axe, the company that makes body spray and hair care products for arch-douchers. And if you're reading this blog, you might even know Daniel Johnston, relatively obscure, indie cult hero, and tortured artist. Well, finally, the commercial makers at Axe realized that nothing says a "buy some hair goop" like an ode to eternal love from a mentally strained pop genius.

This 15-second ad, which highlights the age-old cliché that guys only see women as detached pairs of heaving, bountiful breasts, does so while treating you to "True Love Will Find You In The End". This track first appeared on Johnston's Retired Boxer (1984), but is probably better known by the featured version recorded for 1990.

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Matthew Reveles