All of the restaurants now open, and coming soon to the revamped PV mall

Wren House Bewing Co. and eight other new spots have opened at the former mall site. Six more are on the way.

June 23, 2025

Image: Digging in at a table full of food.

Federal Pizza is one of several restaurants slated to open at PV, the redevelopment of the former Paradise Valley mall. Upward Projects

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A flurry of restaurants have opened at the redevelopment of the former Paradise Valley Mall, called PV, since the fall. So far, nine eateries and shops have begun welcoming guests. With an additional four new restaurants recently announced, six spots are slated to arrive later this year and next.

PV encompasses more than 100 acres of north Phoenix near Cactus Road and Tatum Boulevard. The redevelopment includes a variety of local and national concepts, as well as shops, office space and a 400-unit apartment complex.

Here’s a look at what's in the works at PV.

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A second location of Federal Pizza is coming to north Phoenix in PV.

Upward Projects

Coming soon to PV:

Federal Pizza

12636 N. Tatum Blvd.
Anticipated to open in JulyThe second location of Federal Pizza, the popular uptown Phoenix spot that serves wood-fired pies, pasta and craft beer, is set to make its debut at PV. Federal Pizza is part of Upward Projects, the Phoenix-based restaurant group behind Postino Wine Cafe, Joyride Taco House, Windsor and Churn. “We had been looking at this area for a long time," Upward’s co-founder and CEO Lauren Bailey shared in April, describing the prime location as "like Main and Main." The PV location will feature indoor and outdoor dining, as well as a bottle shop and takeout lounge that includes Churn ice cream.

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Clive Collective's Justin Massei, Mikis Troyan and chef Beau MacMillan are opening a second Cala at PV.

Sara Crocker

Cala

4596 E. Cactus Road, #105
Anticipated to open in 2026 Cala is an upscale Mediterranean eatery from the hospitality group Clive Collective headlined by homegrown chef and Food Network regular Beau MacMillan. The restaurant first opened inside Senna House Hotel Scottsdale in 2022. With this second location, MacMillan says they will amp up the menu, which currently features housemade pastas, pizza and entrees, while continuing to carry through the fresh, vibrant flavors of coastal Europe. The 6,500-square-foot restaurant is anticipated to open in 2026 just west of Blanco Reserva Cocina + Cantina.

Harry & Izzy’s

12770 N. Tatum Blvd.
Anticipated to open in 2026The Midwest American grill Harry & Izzy’s is set to open along the northeast corner of PV’s park, a greenspace that features live music and events and is bordered to the west by Blanco. The PV restaurant will be the Huse Culinary group’s first restaurant outside of Indiana. Harry & Izzy’s is a sister restaurant to St. Elmo’s Steak House, an institution in Indianapolis since 1902. CEO Craig Huse describes Harry & Izzy’s as “a blend of grill and steakhouse” that includes St. Elmo’s staples such as its shrimp cocktail and steaks plus burgers and pizzas. The restaurant building will be about 9,000 square feet and Huse anticipates Harry & Izzy’s will open in the second quarter of 2026.

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Too Sweet Cakes will open a bakery in PV in 2026. It popped up in PV's park, serving coffee and pastries, during a recent tour of the development.

Sara Crocker

Too Sweet Cakes

4598 E. Cactus Road, #105
Anticipated to open in 2026Too Sweet Cakes will open its second bake shop in the Valley at PV. The bakery, which offers sweet and savory treats and gluten-free and vegan options, is best known for its flaky croissant-doughnut hybrids. The 1,700-square-foot bakery at PV will feature a walk-up window for coffee. Inside, guests will be able to watch the team decorate cakes while they order pastries, breakfast sandwiches and other bites. Owner Shelbi Geyer launched the bakery in 2017 in Bend, Oregon, before arriving in Arizona and setting up a shop in Gilbert and a spot in Phoenix where people can pick up goods to-go. The PV location of Too Sweet Cakes is anticipated to open just north of Cala in the second quarter of 2026.

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The Vig will add an eighth Valley restaurant at PV in 2026.

The Vig

12780 N. Tatum Blvd.
Anticipated to open in 2026The Vig has been a staple since it launched in the Arcadia neighborhood nearly 20 years ago. In March, the local tavern announced it will join PV. This will be the eighth Valley location of The Vig, which serves elevated pub fare and drinks. The Paradise Valley restaurant will be built around an outdoor patio that boasts a semi-private desert garden and cozy nooks for diners tucking into classic fish and chips and Poblano Chicken Enchiladas. The Vig is planned to open in 2026.

Velvet Taco

12646 N. Tatum Blvd., #105
Anticipated to open in 2026The first Arizona location of the fast-casual, Dallas-born Velvet Taco opened in Old Town Scottsdale in November. The restaurant serves tacos that are inspired by global dishes, such as chicken tikka masala and cubano sandwiches. Its second Valley location will be just under 2,000 square feet and is anticipated to open at PV in 2026.

Now open at PV:

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Wren House's PV microbrewery and taproom features four cask beer engines and about 20 traditional taps.

House of Form

Wren House Brewing Co.

12650 N. Tatum Blvd., #106Wren House Brewing Co.’s PV outpost joins its European beer-hall-inspired Wren Südhalle and its original taproom, a bungalow on 24th Street. Wren House has built a strong following with its Spellbinder hazy IPA, crushable lager Valley Beer and playful seasonal sippers such as its pie-inspired, barrel-aged beer series Pie Thief. At PV, Wren House brews and serves cask ales in a space that is "Arizona meets English pub," said co-founder Drew Pool.

Frost Gelato

4568 E. Cactus RoadThis is Frost Gelato's fifth Valley ice cream shop. Frost was founded in Tucson and now boasts locations across the Southwest and internationally. Guided by Italian chef Nazario Melchionda, Frost’s sorbets and gelatos include traditional flavors, often using ingredients imported from Italy, as well as more inventive twists. Guests can order scoops of pistachio or stracciatella as well as gelatos infused with honey and lavender or salted caramel.

Hawaiian Bros. Island Grill

4520 E. Cactus Road The Hawaiian-inspired plate lunch restaurant has opened its seventh Arizona location in PV. The newest location of Hawaiian Bros. Island Grill features huli huli chicken, luau pig, macaroni salad, Spam musubi and Dole soft serve. The interior of this fast-casual spot will mimic island vibes with coastal-themed design.

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The fast-casual eatery Flower Child has vegan, paleo, gluten-free and vegetarian options on the menu.

Flower Child

12640 N. Tatum Blvd.Flower Child, the health-conscious, fast-casual restaurant from local and prolific restaurateur Sam Fox, was PV’s inaugural tenant and the brand’s 34th location nationwide. The menu includes customizable bowls, salads and wraps that can cater to a variety of dietary needs, offering vegetarian, vegan and gluten-free options. Among those selections are a vegan ancient grain bowl, gluten-free mac and cheese and chicken enchiladas.

Blanco Reserva Cocina + Cantina

12750 N. Tatum Blvd. Blanco Reserva Cocina + Cantina is a Sonoran-inspired eatery that is an elevated version of restaurateur Fox’s popular Blanco concept. Diners can choose from Blanco dishes, such as cheese crisps, chimichangas filled with short-rib machaca or tiger shrimp fajitas with spicy garlic butter. Blanco Reserva also features new options, including a raw bar with oysters and ahi tuna tacos, and featured entrees such as sangria-braised short rib and lobster and shrimp fideo. At the bar, sip a frozen paloma and take in a view of the three-acre park the PV location overlooks.

Trevor’s Liquor

12820 N. Tatum Blvd.Trevor's Liquor has brought new life to the former Sears Auto Center on Tatum Boulevard near Paradise Village Parkway. The 14,000-square-foot venue is, like Trevor's three other Valley locations, more than a place to pick up a six-pack. In addition to its boutique booze options, Trevor's features a full-service bar, pizzeria, golf simulator, cigar lounge and spots to hang inside and out, including a dog-friendly patio.

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Whole Foods Market relocated its Phoenix store to PV in October.

Whole Foods Market

12500 N. Tatum Blvd.The PV location of Whole Foods Market spans more than 50,000 square feet and sells more than 330 items made or grown in Arizona, such as produce from Duncan Family Farms, milk from Danzeisen Dairy and flour from Hayden Flour Mills. This replaces its former smaller store, which was located near Shea and Tatum boulevards for 22 years. In this new, larger space, shoppers will find an expanded wellness and beauty section, more prepared foods and a larger bakery that also includes a full-service coffee and juice bar.

The Melt

12650 N. Tatum Blvd., #100The Melt is a California-based chain that has arrived in Arizona via PV. This sandwich shop is all about cheesy and griddled stackers. Its menu of classics includes a patty melt, grilled cheese stuffed with mac and cheese and a traditional grilled cheese made with cheddar, fontina and Muenster. Other bites from The Melt include burgers, salads and grilled cheese’s favorite pairing: tomato soup.

Mission BBQ

4518 E. Cactus RoadMission BBQ, a fast-casual barbecue restaurant from Maryland, opened its first Arizona location at PV on March 18. The restaurant serves smoked meats including brisket, pulled pork, turkey, baby back ribs and salmon. Mac and cheese, baked beans and green beans with bacon can be added on the side. The chain has more than 140 locations in 22 states, according to its website.

Sara Crocker is a staff writer for Phoenix New Times where she focuses primarily on food. She began freelancing for New Times in July 2022 and joined the staff in February 2023. Prior to New Times, Sara worked for publications such as The Denver Post, Phoenix Magazine, Phoenix Home & Garden and Colorado Life Magazine. When she’s not reporting on the Valley’s dining scene, Sara brews beer at home and is an avid cook.

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