Velvet Taco
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Since the first restaurants opened their doors in fall 2024, a flurry of new eateries have arrived at the redevelopment of the former Paradise Valley Mall, called PV. So far, 11 restaurants and shops have begun welcoming customers. Four new restaurants announced last spring are still on the way, slated to arrive this year.
PV encompasses more than 100 acres of north Phoenix near Cactus Road and Tatum Boulevard. The redevelopment includes a variety of local and national concepts, as well as shops, office space and a 400-unit apartment complex.
Here’s a look at what’s in the works at PV.
RED Development
Coming soon to PV:
Cala
4596 E. Cactus Road, #105
Anticipated to open in 2026
Cala, an upscale Mediterranean eatery from the hospitality group Clive Collective, first opened inside Senna House Hotel Scottsdale in 2022. With this second location, the hospitality group will amp up the menu, which currently features housemade pastas, pizza and entrees, while continuing to carry through the fresh, vibrant flavors of coastal Europe. The 6,500-square-foot restaurant is anticipated to open in 2026 just west of Blanco Reserva Cocina + Cantina.
Harry & Izzy’s
12770 N. Tatum Blvd.
Anticipated to open in 2026
The Midwest American grill Harry & Izzy’s is set to open along the northeast corner of PV’s park, a greenspace that features live music and events and is bordered to the west by Blanco. The PV restaurant will be the Huse Culinary group’s first restaurant outside of Indiana. Harry & Izzy’s is a sister restaurant to St. Elmo’s Steak House, an Indianapolis institution since 1902. CEO Craig Huse describes Harry & Izzy’s as “a blend of grill and steakhouse” that includes St. Elmo’s staples such as its shrimp cocktail and steaks, plus burgers and pizzas. The restaurant building will be about 9,000 square feet and Huse anticipates Harry & Izzy’s will open in the second quarter of 2026.
Too Sweet Cakes will open a bakery in PV in 2026. It popped up in PV’s park, serving coffee and pastries, during a recent tour of the development.
Sara Crocker
Too Sweet Cakes
4598 E. Cactus Road, #105
Anticipated to open in 2026
Too Sweet Cakes will open its second bake shop in the Valley at PV. The bakery, which offers sweet and savory treats and gluten-free and vegan options, is best known for its flaky croissant-doughnut hybrids. The 1,700-square-foot bakery at PV will feature a walk-up window for coffee. Inside, guests will be able to watch the team decorate cakes while they order pastries, breakfast sandwiches and other bites. Owner Shelbi Geyer launched the bakery in 2017 in Bend, Oregon, before arriving in Arizona and setting up a shop in Gilbert and a spot in Phoenix where people can pick up goods to-go. The PV location of Too Sweet Cakes is anticipated to open just north of Cala in the second quarter of 2026.
The Vig will add an eighth Valley restaurant at PV in 2026.
The Vig
The Vig
12780 N. Tatum Blvd.
Anticipated to open in 2026
The Vig has been a staple since it launched in the Arcadia neighborhood nearly 20 years ago. In March, the local tavern announced it will join PV. This will be the eighth Valley location of The Vig, which serves elevated pub fare and drinks. The Paradise Valley restaurant will be built around an outdoor patio that boasts a semi-private desert garden and cozy nooks for diners tucking into classic fish and chips and Poblano Chicken Enchiladas. The Vig is planned to open in 2026.
Velvet Taco
Now open at PV:
Velvet Taco
12646 N. Tatum Blvd., #105
The fast-casual, Dallas-born Velvet Taco opened its second Arizona location in PV in March. The restaurant serves tacos and bowls inspired by global dishes, such as chicken tikka masala, fish and chips and Korean-style fried rice. Velvet Taco pairs those eats with its signature Red Curry Coconut Queso & Chips, Kick Ass Margaritas and namesake Red Velvet Cake. The hot-pink-hued dining room seats 46, with room for 20 on the patio of this nearly 2,000-square-foot counter-service restaurant.
Federal Pizza
12636 N. Tatum Blvd.
PV is now home to the second location of Federal Pizza, the popular uptown Phoenix spot that serves wood-fired pies, pasta and craft beer. Federal Pizza is part of Upward Projects, the Phoenix-based restaurant group behind Postino Wine Cafe, Joyride Taco House, Windsor and Churn. “We had been looking at this area for a long time,” Upward’s co-founder and CEO Lauren Bailey shared in last April, describing the prime location as “like Main and Main.” The PV location is a 4,000 square-foot space with indoor and outdoor dining, as well as a bottle shop and takeout lounge that includes Churn ice cream.
Wren House’s PV microbrewery and taproom features four cask beer engines and about 20 traditional taps.
Sara Crocker
Wren House Brewing Co.
12650 N. Tatum Blvd., #106
Wren House Brewing Co.’s PV outpost joins its European beer-hall-inspired Wren Südhalle and its original taproom, a bungalow on 24th Street. Wren House has built a strong following with its Spellbinder hazy IPA, crushable lager Valley Beer and playful seasonal sippers such as its pie-inspired, barrel-aged beer series Pie Thief. At PV, Wren House brews and serves cask ales in a space that is “Arizona meets English pub,” said co-founder Drew Pool. Now, drinkers don’t have to leave their seats to get a bite to eat. Trevor’s Liquor at PV delivers a selection of salads and pizzas to the taproom.
Frost Gelato
4568 E. Cactus Road
This is Frost Gelato‘s fifth Valley ice cream shop. Frost was founded in Tucson and now boasts locations across the Southwest and internationally. Guided by Italian chef Nazario Melchionda, Frost’s sorbets and gelatos include traditional flavors, often using ingredients imported from Italy, as well as more inventive twists. Guests can order scoops of pistachio or stracciatella as well as gelatos infused with honey and lavender or salted caramel.
Hawaiian Bros. Island Grill
4520 E. Cactus Road
The Hawaiian-inspired plate lunch restaurant has opened its seventh Arizona location in PV. The newest location of Hawaiian Bros. Island Grill features huli huli chicken, luau pig, macaroni salad, Spam musubi and Dole soft serve. The interior of this fast-casual spot will mimic island vibes with coastal-themed design.
The fast-casual eatery Flower Child has vegan, paleo, gluten-free and vegetarian options on the menu.
Flower Child
Flower Child
12640 N. Tatum Blvd.
Flower Child, the health-conscious, fast-casual restaurant from local and prolific restaurateur Sam Fox, was PV’s inaugural tenant and the brand’s 34th location nationwide. The menu includes customizable bowls, salads and wraps that can cater to a variety of dietary needs, offering vegetarian, vegan and gluten-free options. Among those selections are a vegan ancient grain bowl, gluten-free mac and cheese and chicken enchiladas.
Blanco Reserva Cocina + Cantina
12750 N. Tatum Blvd.
Blanco Reserva Cocina + Cantina is a Sonoran-inspired eatery that is an elevated version of restaurateur Fox’s popular Blanco concept. Diners can choose from Blanco dishes, such as cheese crisps, chimichangas filled with short-rib machaca or tiger shrimp fajitas with spicy garlic butter. Blanco Reserva also features new options, including a raw bar with oysters and ahi tuna tacos, and featured entrees such as sangria-braised short rib and lobster and shrimp fideo. At the bar, sip a frozen paloma and take in a view of the three-acre park the PV location overlooks.
Trevor’s Liquor
12820 N. Tatum Blvd.
Trevor’s Liquor has brought new life to the former Sears Auto Center on Tatum Boulevard near Paradise Village Parkway. The 14,000-square-foot venue is, like Trevor’s three other Valley locations, more than a place to pick up a six-pack. In addition to its boutique booze options, Trevor’s features a full-service bar, pizzeria, golf simulator, cigar lounge and spots to hang inside and out, including a dog-friendly patio.
Whole Foods Market relocated its Phoenix store to PV in October.
Whole Foods Market
Whole Foods Market
12500 N. Tatum Blvd.
The PV location of Whole Foods Market spans more than 50,000 square feet and sells more than 330 items made or grown in Arizona, such as produce from Duncan Family Farms, milk from Danzeisen Dairy and flour from Hayden Flour Mills. This replaces its former smaller store, which was located near Shea and Tatum boulevards for 22 years. In this new, larger space, shoppers will find an expanded wellness and beauty section, more prepared foods and a larger bakery that also includes a full-service coffee and juice bar.
The Melt
12650 N. Tatum Blvd., #100
The Melt is a California-based chain that has arrived in Arizona via PV. This sandwich shop is all about cheesy and griddled stackers. Its menu of classics includes a patty melt, grilled cheese stuffed with mac and cheese and a traditional grilled cheese made with cheddar, fontina and Muenster. Other bites from The Melt include burgers, salads and grilled cheese’s favorite pairing: tomato soup.
Mission BBQ
4518 E. Cactus Road
Mission BBQ, a fast-casual barbecue restaurant from Maryland, opened its first Arizona location at PV on March 18. The restaurant serves smoked meats including brisket, pulled pork, turkey, baby back ribs and salmon. Mac and cheese, baked beans and green beans with bacon can be added on the side. The chain has more than 140 locations in 22 states, according to its website.
